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Revive or Retire: A Guide to Fixing Dried Mascara and Knowing When to Bid Adieu.




Mascara has been an essential element of a woman's beauty routine, with roots tracing back to ancient civilizations. Egyptians, renowned for their beauty rituals, utilized kohl and natural substances to enhance or darken their eyelashes. The iconic eye makeup seen in Egyptian hieroglyphics, particularly Cleopatra's intense eyeliner, attests to this historical practice. Moving forward to the 19th century, the modern mascara, as we recognize it today, was pioneered by Eugene Rimmel. Also known for the makeup brand Rimmel, this French perfumer formulated mascara using petroleum jelly and coal dust.


Interestingly, in the evolution of mascara, mascara wands were not always part of the package. In bygone eras, users applied mascara with a brush and then combed through their lashes with a comb-like pigment.

But did you know that mascara has a lifespan of only three months? It's recommended to replace it after this period. How can we discern when it's time to bid goodbye to our current mascara and welcome a new one?


During the cold season, cream-based products like eyeliner and mascara can dry out. If you've recently purchased mascara and notice it drying, it could be due to a change in temperature where you store them. One way to remedy this is by letting the ingredients melt or warm naturally, placing it near a heater or soaking it in a cup of warm water for a few minutes. This technique is appreciated for not altering the formula.


However, if you've been using your mascara for three months, it's best to replace it. For those who don't use it every day, the hesitation is understandable. Sometimes, we feel we're wasting product if we have to discard it after three months. Nevertheless, being safe is better than being sorry!



Here are some compelling reasons why it's time to bid farewell to your mascara:


1. Bacteria Growth: Possible bacteria growth in the tube occurs with each use of a mascara wand, introducing air and potentially bacteria into the tube. Bacteria thrive in dark, moist environments, making mascara tubes an ideal breeding ground.


2. Eye Infections: Using old mascara increases the risk of eye infections, with bacterial contamination potentially leading to conditions like conjunctivitis or other uncomfortable and, in severe cases, severe infections. Even professional makeup artists aren't exempt, despite using disposable wands to dispense products.


3. Drying Out: Over time, mascara tends to dry out, leading to clumping and flaking. Changes in formulation affect its performance, making it less effective in enhancing your lashes.

Another aspect to consider is product consistency. As mascara contains various ingredients, including waxes and pigments, over time, these ingredients may separate or change consistency, affecting the smooth application of the product.


Eye Sensitivity: As mascara ages, its formula may become more irritating to sensitive eyes, potentially causing discomfort, redness, or itching.


Optimal Performance: Fresh mascara provides better coverage, lengthening, and volumizing effects. As it ages, its ability to coat lashes and provide the desired look diminishes.



While this might sound alarming, the intention is not to scare but to spread awareness. Additionally, following proper application hygiene, such as avoiding pumping the wand in and out (which introduces more air) and not sharing mascara with others, is crucial to minimize the risk of contamination. Your eyes deserve the best, so embracing fresh mascara ensures a vibrant and safe beauty routine.



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